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Campaign execution and management requires a tremendous amount of time and effort, and usually falls to an already overwhelmed Program Manager with little or no experience in this activity. 

An outsourced campaign manager can act as a link between their client and the various agencies involved in delivering and placing advertising materials. He or she may report to the program manager, but they have responsibility for the project management of their clients' campaigns and deal with the day-to-day work, ensuring it is produced on time and on budget.

Campaign managers put proposals together and set up meetings to present the brief and estimate costs to the client. They work closely with their clients throughout campaigns.

Our campaign managers typically handle the accounts of three to four non-competing clients, co-ordinating the activities of creative teams and administrative staff.

Typical work activities that we take off your plate include:

•  discussing the products, services and advertising requirements of each particular client;
• setting up meetings with clients and other agency staff;
• delegating work to other members of the creative design team;
• briefing media, creative and research staff, and formulating marketing strategies;
• liaising with, and acting as the link between, the client and creative design by maintaining regular contact with both, ensuring that communication flows effectively;
• overseeing the status of communication campaigns;
• negotiating with clients and associates about the details of campaigns;
• presenting campaign plans to clients for approval or modification;
• meeting deadlines and prioritizing tasks;
• handling budgets and managing campaign costs;
• writing reports, keeping records and financial details;
• undertaking administrative tasks;
• in some cases, managing associate staff;
• gaining, maintaining familiarity with and keeping up with changes in the nature of clients' products, business culture and competition;
• monitoring the effectiveness of campaigns
• arranging and chairing meetings.

Web development can be done systematically, following a well-developed process, or it can be done on a budget, following a less formal process.  Both can yield great results, and have their pros and cons. 

Systematic Web development follows a process. It allows for mid-course corrections, if necessary. It  provides clients and stakeholders the ability to reject, modify, and approve critical desgin elements as we progress, rather than waiting for a "surprise" delivery. Systematic Web development provides documentation of the steps, which can be useful for later redesigns and expansions. However, this type of development can increase the cost and time-to-market.

Budget Web development reduces, compresses, or eliminates the steps in this process to save time and money.  The degree to which what is delivered meets the expectations of the client varies with the experience, expertise, and understanding of the developer, as well as his or her rapport with the client. This type of development can be done in a matter of hours or days.

Below are the basic types of activities (not in sequence) involved in designing and developing a Web site. Which of the steps you need to and can go through will vary according to your budget and desired output.  

User-related tasks 

• Persona development
  
• Usability testing

• Concept modelling
• Content inventory analysis
  
• Benchmarking analysis

Design-related tasks 

• Wireframes
• Flowcharts
• Color themes
• Style sheets
  
• Site maps
• Screen mockups
• Navigation schemes