Strategic Communication and Marketing Planning Services

Planning plays a key part in developing successful communication, marketing, advertising, and publicity for products, services, and ideas.

Planning involves combining the attitudes and interests of consumers, clients and creative technicians to help produce effective promotional and educational materials.

Planners act as the voice of the consumer within a team. We use research data to identify ideal audiences and optimum methods of communication. We combine market data, qualitative research and product knowledge within a core proposition to enable a creative team to produce communication ideas that resolve defined organizational problems or take advantage of opportunities. Our key challenge is to develop innovative ways to reach consumers.

Typical tasks and activities involved in communication and social marketing planning

Typical tasks and activities we perform include:

Typical tasks and activities involved in the

Typical tasks and activities we perform include:

Liaising with clients to identify specific business problems and develop ideas;
Communicating with creative designers, copywriters, and program managers, in the process of developing a campaign;
Analyzing a wide range of information in great detail to gain a comprehensive context to communication and social marketing strategies. This may include demographics, socio-economics and the demand for products such as the client's and their product's current share;
Commissioning research from outside organizations, as required, to inform communication and marketing strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaires;
Running qualitative research groups;
Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions, using a variety of market and research data;
Finding an approach on a specific product or service on which to base an communication and/or marketing campaign;
Researching the product or service, which may involve gaining technical or specific knowledge;
Reconciling the differences between consumers' current perceptions of the servfice and the way in which the client wishes the brand to be perceived;
Meeting the client to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market;
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively;
Presenting conclusions and ideas to clients and other agency staff;
Analyzing and interpreting audience responses and behavior change or sales data in order to evaluate the effectiveness of the communication.