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How Americans Get their News: Audience Segmentation |
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According to the 2008 biennial news consumption survey (PDF) by the Pew Research Center for the People & the Press the American public can be divided into four distinct segments based upon how they receive news:
- Integrators - who turn to a blend of traditional and internet sources for news (23% of the US public)
- Net-Newsers - who get news primarily from the internet (13%) during the day
- Traditionalists - who favor television over all other media (46%)
- Disengaged - who have low overall levels of interest in the news and news consumption (14%)
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How Consumers Prefer to Receive Advertising - a New Segmentation |
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source: MarketingCharts.com August 7, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI),
titled “Responsiveness to Ads Across Media,” categorizes US adults
according to the media via which they prefer to receive advertising
messages (segment definitions, below).
 
Some 9% of US adults belong in the “Ads on Emerging Media Vehicles”
segment, which has the youngest median age (35.5) among the six
segment. They are most interested in advertising delivered via
non-traditional media such as mobile devices and product placement in
videogames, movies and TV shows.
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WMA Designs Congregation Web Site |
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Winthrop Morgan has completed the redesign of a web site for Machar: the Washington Congregation for Secular Humanistic Judaism. The project was completed ahead of schedule,  within budget, and received a "superior" rating from the client.
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